Opening year attracts a record numer of visitors
Since the reopening on 27 June 2014 a record number of 600,000 visitors have visited the Mauritshuis.
Since the reopening on 27 June 2014 a record number of 600,000 visitors have visited the museum. Photo: Patrick Post.
An analysis of the value and impact of the museum on the Dutch economy, executed by auditing firm Deloitte, shows that, since the completion of the renovation and expansion of the Mauritshuis, the museum generates an annual € 23.7 million and 626 jobs for the Dutch economy. The peak effect during the first year after the reopening has also yielded an extra added value of € 8.6 million and 228 jobs.
The Mauritshuis is an important cultural attraction in The Hague. The percentage of foreign visitors to the Mauritshuis in 2014-2015 was 36%, as opposed to 64% Dutch visitors. Visitors spend € 12.99 on average at the Mauritshuis. Outside the museum, domestic one-day visitors to the Mauritshuis spend another € 19 on average in The Hague, while domestic overnight visitors spend € 163. An average foreign one-day visitor to the Mauritshuis spends € 48 in The Hague area. Overnight foreign visitors spend € 246 on average.
During the past year, the Mauritshuis attracted a record number of more than 600,000 visitors, largely due to the reopening. The added value in this exceptional period was an extra € 8.6 million. This led the Mauritshuis to contribute € 32.3 million to the Dutch economy since 27 June 2015. The expected structural added value of the Mauritshuis is an annual € 23.7 million and 626 jobs (FTE) of employment. Prior to closing in 2012, the museum's average impact on the Dutch economy was € 12.8 million annually. In the years before the reopening, the Mauritshuis attracted an average of 230,000 visitors.
Please read the press release for more information about the analysis.