Successful inaugural year for Mauritshuis
Mauritshuis expects to close the year with 322,000 visitors since the reopening of the museum end of June. Prince William V Gallery, where 150 old masterpieces from the collection of the Mauritshuis are displayed, attracted 29,000 visitors in 2014.
The Hague, 19 December 2014 - The Mauritshuis looks back on a very successful year. Last summer, the museum reopened with much praise after undergoing renovations for two years. Since then, the museum has received many prizes and nominations, in particular for the construction project, the sponsorship, the opening event, and the new website. The visitor numbers confirm the success and largely exceed expectations. The Mauritshuis anticipates it will close the year with a visitor count of 322,000. This means that the target of at least 300,000 visitors annually has been attained within six months.
The highly successful opening ceremony of the Mauritshuis on Friday 27 June 2014 with His Majesty King Willem-Alexander and director Emilie Gordenker. Photo: Patrick Post.
Emilie Gordenker, director of the Mauritshuis: "The visitor figures have exceeded our expectations and we are incredibly happy that so many people have come to see our paintings and the renovated museum."
On 27 June 2014, His Majesty King Willem-Alexander opened the Mauritshuis in The Hague. Within the first week alone, 12,500 people visited the renovated museum. Three months after opening, the museum experienced a record week with 18,239 visitors, almost four times as much as an average week before the renovation. In 2011, the year before closing, the Mauritshuis attracted 261,000 visitors. The number of guided tours booked has dramatically risen since the reopening as well. In 2011, the museum gave a total of 1,075 tours. During the last six months, the Mauritshuis provided 1,394 tours.
New visitor facilities
With the expansion into the building across the street, the Mauritshuis now disposes of new, improved visitor facilities, such as a separate exhibition room, a spacious brasserie, a modern museum shop, an Art Workshop, and event rooms. On the online front, it was time for renovation as well, and the new website was launched in June. Online visit statistics show a growth similar to the physical visits to the museum. In 2011, the old website attracted 252,261 unique visitors; since the reopening on 27 June, this number has already risen to 324,512.
William V Gallery
The Prince William V Gallery at the Buitenhof is a hidden jewel in the centre of The Hague. Over 150 old masters from the Mauritshuis collection (including works by Steen, Rubens, and Potter) are exhibited here side by side. The number of visitors to the gallery in 2014 has risen by 24% compared to the previous year, from 23,000 to 29,000. The increase can largely be attributed to the combined ticket, which was introduced with the reopening. The painting Venus Rising from the Sea by Titian from the National Galleries of Scotland, which was exhibited in the gallery from 11 October through 7 December, has contributed to this increase as well.
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