From 2016 to 2019 NN Group will be partner of the Mauritshuis. Through this partnership, we are joining our forces in order to stir enthusiasm about the Mauritshuis amongst a broader, more international audience.
The Mauritshuis and NN Group share a number of important similarities, including the pursuit of high quality, accessibility, an international focus, room for entrepreneurship, and attention to the local community.
The partnership consists of three parts:
Expansion and development of public programme
Together, NN and the Mauritshuis will create surprising initiatives in order to introduce new target groups to the museum. As a concrete example, there will be a monthly event on Thursday evenings. Together with NN, the Mauritshuis wants many more visitors to experience how special a visit can be during that evening. Further information about these evenings will follow soon.
As part of the partnership, NN will be the sponsor of one of the exhibitions at the Mauritshuis every year. This contribution will help make the exhibition possible financially. In 2016, it will be the exhibition Highs and Lows out of Storage (4 February - 8 May).
Making the Mauritshuis better-known, nationally and internationally
NN Group is supporting a new multi-year marketing campaign of the Mauritshuis. This campaign is aimed at making the Mauritshuis (even) better known, nationally and internationally, by emphasizing the museum’s world-famous collection.
Director Emilie Gordenker and Dorothee van Vredenburch, member of the Managing Board of NN Group.