NN Group supports the Mauritshuis as Domain Partner Well-being and has been a partner of the museum since 2016. NN is committed to making art accessible and approachable for a wide audience, driven by the belief that art benefits everyone’s mental well-being.
In 2025, the exhibition The Grand Tour - Destination Italy is supported by Nationale-Nederlanden. In collaboration with the Mauritshuis, they are enabling an episode of the podcast Alle Geschiedenis Ooit on this subject to be available on all major platforms. Visitors to The Grand Tour will even have the chance to win a trip to Rome, offered by Nationale-Nederlanden.
Previously, NN Group was the driving force behind initiatives such as Maurits& and View the Mauritshuis with your ears. Through the successful podcast series The Secret of the Girl with a Pearl (2023) and the episode The Secret of Rembrandt (2023) with Splinter Chabot, a wide and diverse audience was introduced to art in a completely new way. NN Group also supported the award-winning campaign #Mygirlwithapearl, where thousands of people submitted their own version of Girl with a Pearl Earring.
The Grand what? - Listen to the podcast
These days you would probably describe it as a kind of gap year, but a Grand Tour could easily last one, two, three, or even more years. Cities like Rome, Venice, and Naples were especially popular. Along the way, young men learned about art, architecture, and culture. In an episode of the popular podcast Alle Geschiedenis Ooit, amateur historians Nynke de Jong, Arco Gnocchi, and Thom Aalmoes share much more about the Grand Tour. Especially for the exbition 'The Grand Tour - Destination Italy', their episode on the Grand Tour is available for free on all your favorite podcast apps - so you’ll be well prepared for your visit!
This episode is brought to you by the Mauritshuis and its partner Nationale-Nederlanden.
#Mygirlwithapearl
In 2023, a worldwide call went out: send us your own version of Vermeer’s Girl with a Pearl Earring. It sparked an explosion of creativity and left us wanting more.
The award-winning #mygirlwithapearl from the Vermeer Year (2023) was given a sequel. The inspiration for this second open call was #mygirlwithapearl - The Immersive Edition, on view since last year at Fabrique des Lumières in Amsterdam and powered by Nationale-Nederlanden.
From beautiful paintings to an earring, a child’s drawing, or even a plate of fruit, our second Open Call received more than 2700 new interpretations of Vermeer’s iconic masterpiece Girl with a Pearl Earring. We want to thank everyone who took part. “We are surprised and overwhelmed, not only by the number but especially by the quality of the entries. Our masterpiece continues to be a source of inspiration worldwide, that much is clear,” says director Martine Gosselink.
From 25 February, a selection of 60 new Girls will be on display in the foyer of the Mauritshuis, presented in a 3D-printed frame, an exact replica of the original.
View the Mauritshuis with your Ears
Countless writers, filmmakers and photographers have already been inspired by the masterpieces in the Mauritshuis. One example is the film Girl with a Pearl Earring. Or the novel The Goldfinch by Donna Tartt. And we shouldn’t forget about music.
We asked several singer-songwriters if they also wanted to be inspired by our collection. NN Group supports this campaign to reach a younger, diverse target group.
Podcast: The Secret of the Girl with a Pearl Earring
In the podcast series The Secret of the Girl with a Pearl Earring, Splinter Chabot explores the mystery behind this iconic painting. Who is she? How did Vermeer create this masterpiece? What makes her so special? And for whom did Vermeer paint her?
This three-part podcast series is an initiative by Nationale-Nederlanden and was launched on the day Girl with a Pearl Earring returned home from Amsterdam: 1 April 2023.
After the success of the podcast The Secret of the Girl with a Pearl Earring, Splinter Chabot now delves into the secrets behind the success of major Dutch artists such as Rembrandt.
The Netherlands has produced great artists for centuries - from 17th-century painter Rembrandt to contemporary fashion designer Iris van Herpen. In this new podcast series, listen to episodes about Rembrandt, Mondrian, Escher, Iris van Herpen, and Erwin Olaf. Splinter Chabot speaks with experts and enthusiasts such as Arno Kantelberg and Marwan Magroun.
The podcast series, initiated by our partner Nationale-Nederlanden, is available for free on all major podcast apps, including Spotify, Apple Podcasts, and Google Podcasts.
Maurits&
How do you reach a younger target group that doesn’t visit a museum very often? Maurits& is one of the most successful activities we organise together with NN group. A Dutch celebrity is invited as a guest director and he or she determines the programme for that evening. That means activities range from music and dance to film and theatre. This ensures many special stories and encounters.
Previous guest directors for an evening have included Eva Jinek, Jort Kelder, Humberto Tan, André Kuipers, Jandino Asporaat, Bibian Mentel, Ahmet Polat, and Tatjana Almuli.
Special exhibitions
Each year, NN Group also contributes to a temporary exhibition on a specific theme. This can be a movement in painting, a renowned painter or a special subject such as portraits or still lives. In 2020, for example, NN Group supported the Corona-proof exhibition Alone with Vermeer.
