"A unique collaboration between oral health and art conservation: Sensodyne and the Mauritshuis combine expertise in restoration and protection."
The collaboration between Haleon, the maker of Sensodyne, and the Mauritshuis revolves around a shared vision. Just as Sensodyne protects and restores teeth, the Mauritshuis works daily to preserve world-famous works of art. The conservation team uses advanced techniques to clean and protect paintings, just as a dentist restores teeth to peak condition. Brushing teeth and art restoration? It may seem like a strange comparison, but both require attention, patience, and the highest level of expertise.
At both Sensodyne and the Mauritshuis, care, innovation, and the preservation of precious things are paramount - whether alleviating tooth sensitivity or preserving cultural treasures. While Sensodyne's scientists continue to innovate to improve our oral health, the Mauritshuis continues to invest in new restoration techniques to preserve Dutch masterpieces for generations to come.
With this collaboration, Sensodyne and the Mauritshuis aim to demonstrate that caring for ourselves and caring for our culture can go hand in hand. Together, we're building a future where both smiles and art can shine forever.
