HP Benelux new Creative Digital Project Partner Mauritshuis

New techniques uncover old masters

12 Apr 2023

Ondertekenen sponsorcontract HP Benelux en het Mauritshuis: Martine Gosselink en Bert de Groot

HP Inc. Benelux is the Mauritshuis' new Creative Digital Project Partner. HP provides the museum in The Hague with knowledge and technology aimed at digitally unlocking its centuries-old art in various creative and virtual ways. Moreover, HP wants to stimulate innovation, entrepreneurship and creativity with the latest technological innovations, such as the HP high-end workstations. Hereby, the creative artist is challenged to share his knowledge digitally from art, culture and education. With the cooperation, the Mauritshuis targets its existing visitors and certainly also new, younger audiences. The projects will involve close cooperation with the Mauritshuis' creative department.

Virtual Reality

One of the first projects to which HP Netherlands will contribute is the exhibition Loot - 10 stories. In this exhibition, 10 historical (art) objects tell the story that looted art is of all times. HP Inc. Benelux will supply workstations for Loot that allow visitors to experience the history of the looted object via Virtual Reality.
Creative Storytelling Studio Jongsma + O'Neill are the artistic creators of the VR experience in Loot.

Bert de Groot, Marketing Manager Benelux Personal Systems: 'We envision a world where innovations help people and organizations successfully shape ideas and express their passion. The Mauritshuis houses countless stories from the past and present in the form of art. With our products, we can help bring these stories to life digitally, online and with VR as well, and allow an even larger audience to experience this art'.

Martine Gosselink, General director Mauritshuis: 'When HP's technology meets the beauty at the Mauritshuis, it can only create a fruitful union. We look forward to this natural collaboration with great anticipation'.

About HP Benelux

HP Inc. is a global technology leader, creating solutions that enable people to shape their ideas and engage in the things that matter most. Operating in more than 170 countries, HP delivers a broad portfolio of innovative and sustainable products, services and subscriptions for computing, printing, 3D printing, hybrid work, gaming and more. For more information visit www.hp.nl