NN Group has been the main partner of the Mauritshuis since 2016. NN Group supports the museum financially, but also by sharing knowledge. Together we focus on projects that allow even more different target groups to enjoy our museum and collection.
NN Group is the driving force behind Maurits&, View the Mauritshuis with your Ears and the Rembrandt Reality App, but they also help us by investing in special exhibitions.
Experience the Mauritshuis with your ears
Countless writers, filmmakers and photographers have already been inspired by the masterpieces in the Mauritshuis. One example is the film Girl with a Pearl Earring. Or the novel The Goldfinch by Donna Tartt. And we shouldn’t forget about music.
We asked several singer-songwriters if they also wanted to be inspired by our collection. NN Group supports this campaign to reach a younger, diverse target group.
Rembrandt reality app
In 1632, Rembrandt painted his first group portrait, The Anatomy Lesson of Dr. Nicolaes Tulp. NN Group and the Mauritshuis literally bring this painting to life with a spectacular virtual reality app, which has received international awards.
Fragrance box
For the exhibition Fleeting - Scents in Colour the museum created the very first digital interactive ‘look and smell’ tour in the world. A fragrance box has been developed in collaboration with NN Group that allows you to view the tour from your sofa and at the same time ‘smell’ the artworks. During the tour, culinary journalist Joël Broekaert interviews the curator of the Fleeting exhibition, Mauritshuis curator Ariane van Suchtelen.
Maurits&
How do you reach a younger target group that doesn’t visit a museum very often? Maurits& is one of the most successful activities we organise together with NN group. A Dutch celebrity is invited as a guest director and he or she determines the programme for that evening. That means activities range from music and dance to film and theatre. This ensures many special stories and encounters.
The following Dutch celebrities were directors for one evening, for instance: Eva Jinek, Jort Kelder, Humberto Tan, André Kuipers, Jandino Asporaat and Bibian Mentel.
Special exhibitions
Each year, NN Group also contributes to a temporary exhibition on a specific theme. This can be a movement in painting, a renowned painter or a special subject such as portraits or still lives. In 2020, for example, NN Group supported the Corona-proof exhibition Alone with Vermeer.
